Manufacturer of electronic gadgets Apple, unveiled a ramped up music service that builds on the iPhone maker’s strengths in a challenge to Spotify, Pandora and other established players. This is one of the biggest achievements of iTunes by Apple since its inception in 2003.
The state of the art service was projected to embrace an option of subscribing to streaming music for $10 monthly.
The service was introduced at a keynote presentation Worldwide Developers Conference in San Francisco. iTunes has changed the way music was dispersed and sold. It has also put Apple in a position that will see it building far-reaching relationships with labels and artists.
The reputation iTunes and Apple devices have in the world means that a broad audience will be presented with an easy way to purely switch on the new music service.
In may last year, Apple Music possibly profited from talent and technology acquired when Apple bought Beats Electronics and its streaming music service in a $3 billion deal.
Apple streaming music service made headlines at an annual gathering where the California-based company courts creators of fun, hip or functional apps that help drive the popularity of Internet-linked mobile devices.
Apple will possibly be eager to increase interest for making apps to run on its freshly launched line of smartwatches.
The company is liable going to relax its reins a bit on its smartwatch to let developers produce apps that work right on the wrist instead of on iPhones to which they are synched.
Improvements were also expected to Apple Pay, which enables contactless payments with iPhones or smartwatches. Improvements could comprise adding the ability to track rewards program information.
Some analysts considered lack of support for merchants’ loyalty programs a missing link of Apple Pay and top feature consumers want in a mobile wallet.
Forrester foresees US mobile payments will top $142bn by 2019, up from $67bn this year.