Branson Centre of Entreprenuership

Entrepreneurship can be described as the process of designing,launching and running a new business.This involves a start up company offering a new product, process or service. Entrepreneurship can also be described as the capacity and willingness to develop, organise and manage a business venture along with any of its risks in order to make a profit.In South Africa,research has shown that the percentage of adult South Africans involved in entrepreneurial activity has dropped by 34%. Research has also shown that there is increasing need for training in South Africa, particularly amongst the youth where unemployment continues to increase year on year. One institution playing a critical role in this regard is Branson Centre of Entreprenuership.

The Branson Centre of Entrepreneurship in South Africa is an initiative of Virgin Unite,the non-profit foundation of the Virgin Group.Virgin Unite is the main financier with the balance being sourced through investments from corporates and global business leaders.This centre focuses on providing aspiring entrepreneurs who have started a business with the skills, opportunities and inspiration they need to succeed. While funding is not provided, entrepreneurs are assisted with access to knowledge,access to networks, access to markets and access to resources.

The knowledge part has alot to do with access to training and mentorship. Access to networks is a channel to access local and international business communities, peer and industry networks and the economic cluster of governments. Access to markets is a platform to showcase entrepreneurs both locally and internationally, and to access procurement opportunities. Access to resources is a conduit through which entrepreneurs can access finance and professional services.

Branson Centre of Entrepreneurship can be contacted 0114030622.

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