DSTV is a popular South African product and a big cable and satellite TV player. But that may certainly look to change especially if we look at the price of DSTV and how it’s changed over a decade.
From R499 in 2009 to a 62% increase which today in 2019. A DSTV premium subscription amounts to R809.
But just as with anything in life when a product gains momentum. The business always wants to capitalise on its popularity. Hence the price hikes, but now with the price of nearly everything increasing from high petrol prices to VAT hikes.
People have really had to sit down and see what they can do without in their budget. And DSTV has become a factor they take in whether if they decide to move to a cheaper DSTV package rather than the Premium subscription consumer are opting for DSTV Compact Plus or even DSTV Compact.
Then of course streaming services such as Netflix has seen more consumers jump in and ditch DSTV for offers of massive catalogues of content on Netflix at much lower prices than expensive cable and satellite TV.
This shift in sentiment has made DSTV stand up and take notice as it was stated by the satellite subscription that it won’t hike its premium subscription price up in 2019. This is the first year MultiChoice has elected not to increase the monthly subscription of DStv Premium.
DStv is a Digital Satellite Television in Sub-Saharan African direct broadcast satellite service owned by MultiChoice. The service launched in 1995 and provides multiple channels and services to their subscribers, which currently number around 11.9 million. In 2018 DStv PVR decoders reach 1.4 million.