YouTube CEO Susan Wojcicki has said that people around the world watch one billion hours of YouTube content each day and younger generations don’t want to consume television through traditional channels.
Her findings are consistent with consumption trends, which show that consumers are demanding the kind of programming they want whenever they want. Binge-watching is a verb that has become more common in various people’s vocabulary.
YouTube is already a trendsetter as a digital disruptor and continues to find ways to innovate their service to offer subscribers unique and convenient entertainment.
The YouTube Streaming TV Service will exist as a standalone application. Subscribers will be able to access four major US networks- ABC, CBS, Fox and NBC, as well as about 35 cable channels, for only $35 a month.
This subscription includes includes live feeds from ABC, CBS, FOX, NBC, ESPN, Fox Sports Networks, Comcast SportsNet, and “dozens more”.
As a subscriber to the service you have options to browse a tab of live programming or to search by genre. You’ll also have the option skip over ads and to record your favourite TV shows, with unlimited storage space in Google’s cloud.
Consumers are increasingly spreading their attention across traditional television, online video as well as social media.
More good reasons to switch to the YouTube Streaming TV Service:
While there are currently no plans for international expansion of the Youtube TV service, it’s just a matter of time before it spreads to the shores of SA…
YouTube TV will work seamlessly on your TV, desktop and your mobile device. By subscribing to the service you can get access to the channels you want, at any time of the day, from wherever you are.
Using the service is simple and you can search by show or by topic.
Taking a cue from Netflix, YouTube Red also features original programming. This something Netflix has managed to do successfully. Original programming offers unique content that has specifically been made for a YouTube audience.
YouTube TV will also have ShowTime available as an add-on.