How Businesses Made Pokémon Go Work for Them

Businesses leverage Pokémon Go to attract, engage and retain new customers.

Restaurants, bars, coffee shops, and retailers across the world have reported increased traffic, sales and revenue as a result of the game. Some have even capitalised on the game to create new revenue opportunities. Through PokeStops and Gyms, both of which are real-world locations that have been designated as special venues in the game.

Players repeatedly visit PokeStops and Gyms. And through PokeStops it’s where players go to collect needed supplies and special items called Lures, which lure Pokémon. Allowing for nearby users to be drawn to the location to see and capture Pokémon.

As a result, having a PokeSpot near your shop or business is more luck than anything else. Not surprisingly, Niantic has said it’s looking into offering sponsored locations in the game the first is a partnership with McDonalds in Japan. And a young entrepreneur who made her lemonade stand a PokeStop has been making a decent profit.

Even if your business isn’t designated a PokeStop, you may benefit by placing Lures at a nearby PokeStop. Using your business name as your username or avatar in the game can alert players that your business is making an effort to help them progress.

Also a number of businesses have benefited from being designated as Gyms. This seems to be particularly true for bars, restaurants and similar venues. As the designation encourages players to spend more time and money during each visit as they battle and train.

Other businesses have offered Pokémon Go players a place to recharge their phones. Since the game relies on most of the technology in a smartphone to operate. While other businesses offer a percentage discounts, coupons, free gifts, or other special offers to Pokémon Go players. This not only attracts players as customers but fosters a sense of community, which can be a potent tool for many businesses.

Animal shelters, for example, have begun allowing people who are self-conscious about playing Pokémon Go in public a chance to take shelter dogs for a walk while playing. Some college students are picking up extra cash by playing for their peers stuck with class. This is particularly useful for those trying to hatch PokeEggs, a process that requires one to walk at least 10km.


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