There may be some value to charity organisations adopting the mind-sets of digital product entrepreneurs. This may help them drive their organisations into the digital age effectively.
A need for charity organisations to diversify revenue streams and to raise more awareness often drives the move to move into the digital space. It’s important for them to remain open-minded and to form relationships with the organisation’s biggest champions on social media.
Here are some tips on how to embrace the digital world and make it work for your charity organisation:
- Encourage your trustees to learn more about the digital space and to embrace it.
- Recognise the challenges and have a plan.
- Accept that creating and launching anything digital is high risk.
- Trust your staff to be responsible and accountable.
- Get everyone on board with digital campaigns.
“’Startup’has always meant a for-profit company, but a charity can operate much like one,” Y Combinator accelerator founder Paul Graham told Forbes.
Chase Adam, founder of Watsi, a medical crowdfunding charity that is based in San Francisco, USA says the technology platform’s setup is nearly identical to that of for-profit startups.
“We are completely surrounded by for-profit tech companies. We are trying to hire the same talent, we’re designing our site and we want it to be just as good as any for-profit site – everything is the same,” said Adam.
NPOs and tech startups are driven by intense passion around purpose and mission. They believe the company is doing something that wasn’t there before. The similarities are there, so charity organisation leaders can learn a lot from the experiences of tech startups.