Technology key to unlocking potential entrepreneurship
According to StatSA there are 5.5million young people in South Africa (SA) between the ages of 15-35 who are not employed.
And education as well as entrepreneurship was listed by our countries President Jacob Zuma as the ‘key weapons to socioeconomic development, the fight against poverty, inequality and unemployment’.
He addressed this at the National Youth Day celebrations in Pretoria, which was held under the theme ‘Youth Moving South Africa Forward’.
And in keeping with the theme, a cyber space initiative was launched; in order to develop youth entrepreneurship in the country, the Mara Mentor mobile app, is an ‘entrepreneur tool in your pocket’, and is the brainchild of Africa’s youngest billionaire Ashish Thakkar.
The app is an online community that offers mentorship and support to entrepreneurs providing more young people with expert advice they need in order to launch and grow their business by connecting them with experienced business leaders, such as Basetsana Kumalo, executive chairman and chief executive officer (CEO) of Basetsana Woman Investment Holdings, Khanyisile Kweyama, executive director of Anglo American, and Bob Diamond, founder and non-executive Director of Atlas Mara.
SA’s National Youth Development Agency NYDA who provides non-financial business development support to young, aspiring and established entrepreneurs have partnered with social enterprise Mara Foundations to launch the app in the country.
Interested entrepreneurs can sign up for the e-mentoring initiative at any of the NYDA’s 14 branches or 178 local youth offices, or through the NYDA, call centre, website or social media platforms.