A vital part of growing a business is the ability to market it well in order to gain a customer base and maintain the existing one. All businesses, large and small, have budgeting concerns. Marketing efforts need to be ideally cost-effective and equally innovative.
Having a modest advertising budget means that you have to make every cent count. It’s always better to adopt a detailed approach to marketing, which will mean your advertising budget will be allocated efficiently.
Gil Elbaz, founder of Factual, a location platform as well as Applied Semantics, which launched AdSense and was later acquired by Google, says,” Any company that advertises definitely needs to target advertisements.”
Have a clear profile of your Target Market:
Start off by understanding the problems that your business solves. Identify who gains more value from what you offer. This significantly narrows your target market down and gives you a clear picture of the people your advertising is targeting. Develop a clear profile of the ideal customer. Invest some time in researching the habits of the consumers you aim to communicate with. This is useful for finding the best communication method, which ultimately aids your budgetary concerns.
Find the best ways of reaching the customer:
Based on the knowledge you have gathered about your target market, the next step involves finding a way of reaching your customers in the most effective way. By studying consumer patterns or behaviour, you can determine the most convenient way your specific target market gets their information. Find the most effective medium by researching how they spend their time. Target your advertising campaigns at the areas in which they spend most of their time. Decide on the best medium, which could be through word-of-mouth, online marketing, social media, television, radio or mobile ads.
Nurture the relationship with the customer:
A key factor to on-going business success is the state of the relationship between the business and its consumers. It’s important to give the customer some time to get familiar with your business. Focus on ensuring that advertising efforts make it easier for customers to identify with your product. Essentially, your advertising efforts should be targeted at attracting the interest and attention of potential customers and establishing a relationship with them. In this way, customers may even recommend your products to others by way of word-of-mouth or by sharing your website details. Actively seeking customer feedback is a good way of nurturing this relationship. This feedback may provide a useful way of measuring the level of engagement and how effective advertising has been.
Keep track of advertising progress:
Keeping track of advertising results provides a useful tool for measuring how effective advertising is. Being prudent about transaction records and reviewing actual sales is an effective way of determining how much of an effect advertising campaigns have had on consumer behaviour. By comparing sales figures before, during and after various advertising campaigns, you can use solid data to make budgetary amendments. A common way many businesses keep track is by asking customers how they learned about the company.
Ultimately, you should remain realistic by not being swayed by fancier ad campaigns. The final advertising package for your business should be dictated by your product and your market.