South African movie fanatics will soon enjoy the services of Netflix, a provider of on-demand internet streaming media, which promised to land in the country earlier this year following a confirmation by the company’s spokesperson that it would be able to complete its international expansion strategy earlier than expected.
The online video pioneer plans to step up its international expansion strategy, growing the number of countries in which it operates from 50 to 200 by the end of 2016. Netflix is not officially available in South Africa; as such, a number of South African consumers employ technical trickery or subscribe to virtual private networking services to access it.
“Our international expansion strategy over the last few years has been to expand as fast as we can while staying profitable on a global basis,” said Hastings.
He added: “progress has been so strong that we now believe we can complete our global expansion over the next two years, while staying profitable, which is earlier than we expected.”
Countries which are already benefiting from Netflix’s services are North America (except Cuba), South America and parts of the Europe.