To infinity and beyond


We’re living in a time where we realise we can no longer do what we’ve always done because life, as we know, is changing.

We’re in transition. From the known traditions of the norm to the age where speed, accessibility and convenience driven by technology are prime influencers of everything we do.

Let’s have a look at what some of those things are.


Online retail shopping of adding items to a digital cart to smart use of technology in stores of mobile payment options, loyalty applications and facial recognition.


Digital is the ‘future’ and ‘print is dead’ this is what’s been said. But if you look at some publications, which have proven their endurance in print they’re then balanced by immediacy of online platforms. It’s about understanding the relevant spaces to tell your stories.


Today Emoji’s translate our thoughts and people don’t have the time or attention span to read long-form content. Snackable content is what’s getting the most engagement, hence there’s Twitter. Also video sharing apps like Snapchat and YouTube through visuals cut out the clutter and delay of text.


We’re at the height of the Fourth Industrial Revolution, which promises to be the most globally impactful revolution to date. The age where we create more value using less effort with more reliance on technology, it’s a mesh of the virtual, social and the physical worlds.


In the year 2021, it’s said that the car of tomorrow will be self-driving. And many of the capabilities and breakthroughs like assistive” technologies are already being built into the cars of today. Giving a glimpse of what’s to come.

How we communicate

Interaction is on smartphones, which allow us access to the world on our palms through the internet. Your phone can guide you from one address to another through Google Maps. We chat via various Social media. Also integration of the smartphone with the car is a way to interact with a vehicle.

How we connect

There are more opportunities today to connect with others than ever before. Social media, instant messaging and even online gaming allow people to share messages and experiences without being in the same place at the same time.


Not so much watched on traditional TV sets. These days televised content is watched on devices like mobile phones, iPad and laptops to rely on the likes of YouTube and Netflix for home entertainment.

Digital has clearly made nearly everything boundless.

by Dimakatso Maroleni


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