Since the first Edgars store opened in 1929, in the Johannesburg CBD, the retailer has grown in leaps and bounds to become one of the biggest retail stores in South Africa. After finding early success locally, the store expanded its operations to neighbouring countries Swaziland, Lesotho and Botswana from 1966 to 1969.
By 1979 Edgars was making a turnover of R216 million.
Today the brand has established 138 stores beyond the borders of South Africa.
As it continues to grow, the store has also created a simple yet convenient Edgars Online Shopping tool.
By visiting www.edgars.co.za customers can enjoy Edgars online shopping in the comfort of their own homes or without having to leave the office.
The explosion of digital trends has disturbed numerous industries worldwide. More business models are adapting to changing consumer trends as a result.
The popularity of online shopping has found new life beyond the digital pages of fashion magazines.
Retailers are offering online shopping tools on their websites as a way of embracing the move towards a more digital experience.
Why is online shopping so popular?
For starters, the pricing online is often much better than what you get in a physical store, so that‘s a major drawcard. Then the convenience of online shopping is often unmatched. People with busy schedules can shop at their own leisure without the hassle of pressure sales. There is also infinite choice online. In a physical store there may be policies affecting the availability of products.
Edgars online shopping gives the benefit of discreet shopping along with easy access to consumer reviews.
What are the drawbacks?
- You can’t try things on
- You may not be able to talk to someone immediately
- There may be some legitimate privacy and security concerns