Why is Pokemon so Popular again?

What is Pokemon?

Pokemon is the portmanteau of “pocket monsters” and is a popular franchise that was enjoyed by many in the 1990s. In 2016, it’s found new life in the form of Pokemon Go, a free-to-play mobile app available for download on iOs or Android.

How does Pokemon Go work?

The games uses your phone’s GPS for your real-world location and augmented reality to bring up Pokemon on your screen.

When you catch a Pokemon, it gets added to your Pokedex, a kind of Pokemon database. You can then go to your local gym and battle against other trainers.

Pokestops are landmarks that you can interact with and get items from.

Why is the game so popular again?

The nostalgia has a lot of people enjoying Pokemon. This is especially true for people who grew up with the franchise. The game started as a game on Game Boy, then it grew into a series of games in multiple platforms, a TV animated series and movies.

The integration with real life locations is quite exciting. Now more people are exploring their local neighbourhoods, towns and cities.

A headline on blog Gizmodo got it right: “Sore legs become pandemic as Pokemon Go players accidentally get exercise”.

Players essentially get to battle in Pokegyms, which are digital representations of real-life landmarks.

The game is available for free as an app for iOs and Android smartphones, allowing it to increase the reach of consumers. Anyone with a smartphone or smart device can access it and there are no restrictions based on age or level of skill. This means that both young and old get to enjoy the game together.

The game is fun. Players get to enjoy more social interaction and they may end up making new friends while they’re at it.

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